01
Brand Name
“EdgeIn” is one word, spelled with a big E and big I.
02
Logos & Usage
Primary Logo
Our primary logo combines our brandmark, the icon + wordmark. Wherever possible, we aim to use the primary logo in full-color. The primary logo is the preferred usage for partnerships, co-branding, and in media articles.
Primary Logo
This is the main EdgeIn logo. It should be used in this form whenever possible.
Inverted Primary Logo
This version features a white wordmark for greater legibility on dark or busy backgrounds.
Monotone Logos
When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.
When budgets require single color printing.
When accurate color representations aren’t attainable.
On busy or patterned backgrounds.
On backgrounds without enough contrast.
Monotone Dark
Monotone Light
The Logomark
There are a few circumstances where the Logomark can represent the brand on its own without the wordmark.
When logo legibility is compromised. If the size of the logo would make the wordmark illegible.
When a full-color logo is nearby. For example, in a multi-panel ad featuring a large full-color logo, the Logomark can be used alone as a secondary brand signifier.
In a situation where the brand is already established. Within our product or at an EdgeIn event. Anywhere the Logomark will be instantly recognized as part of our brand.
When space is extremely limited. For example, when the logo must live within a square or circle shape.
Primary Logomark
Monotone Dark
Monotone Light
03
Brand Palette
While we use a lot of delightful colors, Indigo (#5E41FE) is EdgeIn’s hero color. The hex codes of our official brand palette that we use as solids and gradients:
04
Typography
Inter is the font used on EdgeIn marketing and product web experiences. It’s available for most world alphabets. You can find it here.
Please refer to the SIL Open Font License for exact details on what the conditions and restrictions are.
Inter SemiBold is the font used for titles & subtitles.
Inter Regular is the font used in paragraph text and small UI elements.