Betty Labs

Betty Labs is a forward-leaning team focused on creating the next generation of interactive live sports experiences. Our mission is to create a diverse set of products that allows every fan -- from the daily fantasy expert to the casual suburban mom -- to get the most out of every game they watch. Our newest app, Locker Room, puts fans first and gives every fan a platform to talk about the teams and topics that are important to them. Locker Room is a social audio app where fans can spontaneously be joined by accomplished sports insiders and athletes in live discussion. Our first product, Sideline, was a live mobile game that let viewers win money while watching sports by predicting what will happen next. By delivering questions generated in real time and inspired by the progress of the game on TV, we turned otherwise boring or low-stakes moments into exciting chances to climb the leaderboard, compete with friends, and get paid.