Bitsight

Growth Marketing: Shifted the growth marketing strategy at the start of the pandemic, creating a high-speed digital strategy. Resulted in 20% higher pipeline generation on a year/year basis. Improved inbound traffic by 22% and reduced the cost of pipeline generation by 40%.Storytelling and Brand: Developed a new brand story which sets a 10-year vision for the company. Rebuilding brand look and feel and visuals. Shifting the focus to solution selling from a technology-focused sale. Thought Leadership: Created content marketing function focused on data-driven thought leadership. Team includes data science, security research, and content creation. Strategy resulted in increased global coverage in multiple venues including New York Times, Politico, and Bloomberg TV.Customer Marketing: Established customer marketing function, helping to increase customer retention by 5pts in a year. Targeted campaigns validated link between account marketing engagement and retention while helping to drive an executive-buyer NPS of 45.Team Leadership: Rebuilt and elevated the marketing function by streamlining growth marketing, improving storytelling and competitive analysis, and creating customer marketing. Increased team engagement by 49pts within six months.Channels Leadership: Led channels sales team on an interim basis for 8 months. Enhanced focus on key partners and high-return activities. During my tenure, the team substantially beat their pipeline generation and revenue contribution targets two quarters in a row after missing for the past 18 months.Marketing Operations: Built marketing operations function from scratch, creating predictable quarterly forecasting, and improving funnel conversion rate by more than 30%.