RockYou

Rock You● Enhancing and extending player engagement throughout the product life-cycle. This has been achieved by creating compelling content and activities that drive retention and incremental revenue.● Staying up to date with social media best practices while handling fan pages with millions of followers.● Expanding user acquisition through successfully organizing events and community activities ● Creating and spearheading community strategy on multiple titles simultaneously. ● Coordinating with multiple departments to manage the effective delivery of consistent messaging to the player base.● Created an internal Reddit-style forum for Production in order to process Post Mortems in a quick and simplified way.● Communicated consistently to the public while retaining the image, whether the public had a query, qualm or praise; can easily converse with all.● Very involved in development as Community is integrated into the developer’s studio. This allowed for better communication and interaction, organizing of assets in a timely manner and also took a personal interest in how video games are created in-house.ACCOMPLISHMENTS▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►Increased Facebook fan page on average amplification rates by 35%, applause rates by 63% and conversation rates by 47%►Boosted an average YouTube amplification rate by 210%, applause rate by 58% and conversation rate by 25% as well as Facebook conversation rates by 35% as well as generating 41% average amplification rates