Sage

Lead product and industry marketing for Sage Intacct, the #2 cloud accounting system for SMB organizations. Drive opportunities for sales team with PPC, PPL, web, event, ABM, social and email campaigns executed through demand generation team (part of team for 1 year). Developed a rigorous methodology to segment by micro-vertical and to create compelling messaging (pains/triggers/benefits) through 100s of customer interviews. Deliver product messaging and collateral, including white papers, eBooks, infographics, webinars, blogs, sales presentations and competitive briefs. • Scaled revenue from $80M to $400M ARR run rate (5x scale with 38% CAGR), leveraging a unique GTM framework combining industry marketing, product marketing and demand gen• Consistently exceed annual opportunity and pipeline targets (5,000 opps and $100M in pipeline for FY22e) by delivering over 95% of the opportunities worked by the sales team• Demonstrated that industry marketing is 5-6x more effective than horizontal marketing, as measured by MQLs needed for a booked deal• Built a high-performance team of over 45 people, with 10 Directors and a 3-person marketing analytics team