TACODA

Provider of behavioral targeting solutions to web publishers and brand marketers. The company operates behavioral targeting advertising networks, which enable brand advertisers to target relevant messages to specific audience segments. Its products include Audience Point, which delivers a pre-qualified audience to marketers; Targeted Spectrum, a behavioral targeting solution that allows users to target a pre-qualified audience, as well as optimize against campaign objectives; Spectrum, a learning program for advertisers to identify the behaviors of audience; Spectrum+, a program that optimizes advertising based on the behavioral interests; and Encore, a precision re-messaging solution.