Wish

Lead consumer, product, and brand storytelling for an ecommerce platform, and develop a branded social media strategy to engage over 50 million followers across the Wish social media platforms.• Leverage audience insights and data-driven tactics to deliver social-first content to attract consumers. - Adopted a video and carousel goal for organic Instagram newsfeed algorithm changes which increased reach to over 200,000 (ranked as top engaging content for 2022).• Revamp processes to report metrics across priority channels of Instagram, TikTok, and Facebook. - Introduced goal-oriented metrics to align with business needs and pinpoint engagement drivers. - Illuminated the relationship between reach, video views, number of engagements, and engagement rate, and how this influences brand perception.• Lead the RFP process from creative briefs to execution for an influencer marketing agency to deliver creative content for brand marketing on social media (formerly an in-house competency).• Clarify vision, manage budgets, and provide framework for content creators to tap into their creativity. - Produced a portfolio of impactful influencer driven campaigns across leading social platforms.• Optimize content planning by creating a proactive editorial calendar, and guide the team through planning process to showcase a series on product highlights for astrological signs. - Led the team to deliver the highest performing posts for each month in 2022. • Lead and coach a global team of social media managers and interns through multiple restructurings.