Wizard Entertainment

• Launched four new live events over the course of four years, overseeing sales, marketing, and show plan development—increasing divisions net revenue by 800%• Oversaw all aspects of product development and marketing of multi-million dollar, collector-targeted product program, including partnerships with Mattel, Hasbro, Playmates Toys, and JAKKS Pacific, where each company created custom SKUs that were sold exclusively through Wizard’s retail channels• Developed and implemented launch… • Launched four new live events over the course of four years, overseeing sales, marketing, and show plan development—increasing divisions net revenue by 800%• Oversaw all aspects of product development and marketing of multi-million dollar, collector-targeted product program, including partnerships with Mattel, Hasbro, Playmates Toys, and JAKKS Pacific, where each company created custom SKUs that were sold exclusively through Wizard’s retail channels• Developed and implemented launch strategy of online retail store front, including partnerships with eBay and Amazon, resulting in multi-million dollar incremental revenues• Identified and negotiated numerous major sponsorship and advertising partnerships with entertainment industry leaders such as Warner Bros Pictures Group, Sony PlayStation, GameStop and Spike TV• Oversaw cross-platform marketing and sales efforts, including a four national magazines, five live events, and multiple web properties• Drove inaugural integrated marketing effort across multiple divisions of company, including logo development, overall company positioning, trade/consumer advertising, and collateral materials• Sourced, managed and streamlined external advertising and public relations agencies• Served as external face and spokesperson for print, radio, and TV media• Negotiated feature film development deal for Wizard licensed Just a Pilgrim property