Perpetual Value Partners

Perpetual is a company that helps entrepreneurs and investors create enduring value by combining critical aspects of IP protection, market analysis, and strategic brand guidance. They take a broader view of IP, emphasizing the importance of branding and execution against customer needs. By creating a deep and wide barrier through well-designed IP strategy and patent protection, Perpetual helps change the competitive playing field and create exclusive competitive advantages for their clients and investors. Their approach aims to avoid costly setbacks that can come from a nonexistent or misaligned IP strategy or failure to connect with the customer.